As an in-house designer, I worked on a diverse range of projects completed for The Citywide Group and Citylink, a smart building company and its main product respectively. My work includes logo design, corporate branding, social media content creation, user manuals, app / website design and promotional videos
Branding
I created the Citylink branding by updating its original logo and integrating elements from Citywide- its parent company - to give Citylink a unique but interconnected look.
Brand Guide
Citylink App & Software
I assisted the UI / UX and Software Development teams when creating Citylink’s ecosystem: a smart home mobile app and a property management software that communicate with each other to manage resident suites and managing building operations in real time.
Promotional Videos
In addition to Citylink’s external marketing campaigns, some of the company’s clients requested custom demo videos to better illustrate the app’s capabilities to residents and investors. I directed, recorded and edited multiple app promotional videos.
Social Media
Citylink’s social media posts are varied in nature, showcasing a combination of projects, products, informative posts as well as celebrating special dates and occassions.
Investor Decks
At its core, Citylink is a technology start up company trying to breach into a very competitive industry. As an in-house designer, one of the most important tasks I was in charge of was creating and refining investor presentations that explained the company’s financials, its projected trajectory and showcase what makes Citylink different from its competitors.
Infographics
Infographics are an essential part of Citylink’s marketing, as they simplify complex technical information and also act as a product and services catalog, as each building can pick which features they want and know what features each add on includes.
Client Presentations
Citylink’s main clients are building developers looking to automate their building with security systems, property management and home automation features. Because the presentations are reviewed by several people without technical backgrounds, during the creation of client presentations I was required to simplify complex concepts into easy to understand slides, so everyone can understand what goes into a smart building, how its done, and how Citylink can integrate different building systems.